Targeting Media
Mass media are the usual tool to effectively focus and strengthen image and reputation.
They are the relay in the trust and adhesion relationship between you and your audience. Yet it’s not easy to ensure that your opinions or strategies receive a fair and accurate coverage. Not that such issue is recent. Truth is everyone tries to use the same tool, albeit in a very unpredictable way.
Sunny Dream’s mission is to reach farther in terms of originality and to go beyond the usual techniques.
We offer you to draw together the three perspectives that singularize our action in terms of media seduction.
Three complementary tools are used to reach your goals:
1. The Event Visuals :
They are seen by everyone. A popular success carried through all the media coverage of the several multicolored balloons.
Above cities, villages and the audience, your image is represented in hundreds of square meters by each balloon.
With these colored bubbles slowly taking off from an important area of tourism or a national landmark, you are guaranteed an important photo coverage. Regardless of their social status or their demographic, people will be attracted by the sheer size of the balloons. Everybody will look at you. Everybody is watching you.
2. Air trip for journalists :
Carrying journalists for an air trip is quite an effective technique. The balloons can all take off from a great scenery, a well-known place. Flying over an archeological site, cities or national landmarks often result in strong media coverage.
With this trip, the media are embedded, inside the event.
Journalists will feel the amazement and the pleasure of being literally suspended between earth and the sky. They get the opportunity to enjoy the activity at the heart of the event.
3. Prime Time :
Prime time always means a special programming in every medium!
Your place within the prime-time news is assured thanks to the world record(s) crafted for you by Sunny Dream.
With a world record, your name is always uniquely associated to an event.
This strategy features a specificity: a cross-coverage between diverse media, thus ensuring a maximal visibility to your image.
